About Us

hi. we're QUR

pronounced as [ cure ]

When we noticed the oral care space could use innovation, we found a way to reboot and refresh it. Our goal is simple - to create modern products that are easy to use and to make it with stuff that’s really good for you.

Our patented designs make for a better experience while our high-quality formulas keep you and your well-being at the core of everything we create.

reimagined beauty

We challenged ourselves to identify key, everyday items in the cough cold and personal care space that need a reboot and a refresh. We wanted to create modern interpretations, improved usage, and a better self-care experience.

By examining and understanding today's consumer, we strive to differentiate our products by offering unique, often patented components that take our products up a notch and offer a better user experience.

our "good for you" values

We challenged ourselves with one question: how can we make it better?

We will never lose sight of using high quality ingredients — striving for at least 80% natural formulation. We've added more 'good-for-you' ingredients to our products, while leaving out the bad stuff.

Plus, we insist on environmentally friendly supply chain partners.

NO BAD STUFF

OUR BELIEFS

BEAUTY

What you imagine is what you become so express your individual beauty and let your inner light glow. QUR believes you can inspire when you’re uniquely you, so shine on like the star you are.

BALANCE

Don’t let them dim your light or kill your vibe. You do you and focus that energy into good thoughts. Chin up and vibe high.

LIFE

Truth bomb about life: some of your best days are ahead of you. Dream bigger and better, babe. QUR is here for it when you experience life on your own darn terms.

MEET OUR TEAM of Boss Ladies

Our collective careers span decades across the oral and personal care and beauty space. From small family owned businesses to publicly traded giants. We have literally been there, done that.

This collaboration has allowed us to bring all our experience to bear, to create and deliver amazing products and have a blast doing it! Building this brand (with the help of some talented guys) has been a labor of love and we are so excited to share it with you…